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What is BrokerFirst?

RE/MAX BrokerFirst is designed to put you on the path to success as a real estate broker in your own RE/MAX franchise . RE/MAX Regional Services has drawn on the experience of our most successful brokers to create a set of tools and processes known as the BrokerFirst Enterprise platform. It is a core set of methodologies and tools needed to get you started as a broker in a successful RE/MAX franchise .


Changing How Brokers Do Business

Since 1973, RE/MAX has brought innovation to the real estate industry, and as a result the RE/ MAX brand is the most recognized name in real estate. RE/MAX BrokerFirst continues that tradition by helping you, the broker, set your goals, communicate with your agents, and provide leadership to enable them to do their best.  We help you establish and foster relationships with your agents leading to mutual accountability and future growth.

How BrokerFirst Helps Businesses

When you decide to open a RE/MAX franchise, our Regional Manager and Regional Vice President meet with you to provide a road map for the year ahead. They will refer you to RE/ MAX Regional Services support staff to satisfy your business needs – be they marketing, technology, accounting, and beyond. Their expertise can help you avoid pitfalls common to new businesses. And RE/MAX Regional Services will remain on call to help you build your RE/MAX franchise, with quarterly and annual reviews.

BrokerFirst’s Three Business Development Steps

Leadership Framework


We have a blueprint for leadership success. It’s our Leadership Framework, and it’s a process of continual improvement that keeps you ahead of your competition.

Lead with BrokerFirst

Business Building


You don’t have to build your business on your own. With RRS, you get the entire sphere of support your franchise needs to start operating. And our guidance doesn’t end when you hang out your shingle. We will be there every quarter, and on call to mentor you as well.

BrokerFirst Managing



Because your agents are an important part of your success, we have developed BrokerAdvantage, a program to help you recruit, mentor and retain the best agents in your market. Our tools help you locate the best talent, monitor the successes of your agents over time and coach them to achieve even more.

BrokerFirst Coaching

Real Stories of Past Broker Experiences

We love working with our Brokers and providing the best services in the industry. See how three other brokers have been successful working with RE/MAX Regional Services over the past 35 years.

Read a Few Broker Stories